Account planning in the new marketing and communications environment (has the Stephen King challenge been met?)
| Year of publication: |
2003
|
|---|---|
| Authors: | Zambardino, Adrian ; Goodfellow, John |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 7, p. 425-434
|