Account planning: whose role is it anyway?
Year of publication: |
2003
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Authors: | Grant, Ian ; Gilmore, Charlotte ; Crosier, Keith |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 7, p. 462-472
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Saved in:
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