Accounting for word-of-mouth effects in preference-based market forecasts
Year of publication: |
2014
|
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Authors: | Pescher, Christian ; Spann, Martin |
Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 783432-9. - Vol. 33.2014, 2, p. 95-107
|
Subject: | forecasting | conjoint analysis | social network analysis | Conjoint-Analyse | Conjoint analysis | Soziales Netzwerk | Social network | Prognoseverfahren | Forecasting model | Virales Marketing | Viral marketing | Social Web | Social web | Prognose | Forecast |
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