Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Robin Gleaves; Jamie Burton; Jan Kitshoff; Ken Bates; Mark Whittington
| Year of publication: |
2008
|
|---|---|
| Authors: | Gleaves, Robin ; Burton, Jamie ; Kitshoff, Jan ; Bates, Ken ; Whittington, Mark |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 825-845
|
| Subject: | Kundenwert | Customer value | Lebenszyklus | Life cycle | Marketingmanagement | Marketing management | Rechnungswesen | Accounting |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768225