Acculturaton to the global consumer culture: Scale development and research paradigm
| Year of publication: |
2007
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|---|---|
| Authors: | Cleveland, Mark ; Laroche, Michel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 3, p. 249-259
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