Achievement as gift and prestige : formulating anticipated emotion of others as new determinant of consumer motivation
Bilson Simamora
Year of publication: |
June 2016
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Authors: | Simamora, Bilson |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 8.2016, 1, p. 29-53
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Subject: | anticipated emotion of others | gift giving behavior | prestige-seeking consumer behavior | consumer achievement motivation | Konsumentenverhalten | Consumer behaviour | Emotion | Motivation | Geschenk | Gifts | Fundraising | Kaufmotiv | Consumer motivation |
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