Achievements and challenges in research on the business usage of mobile and social media initiatives
Barry Unger
Year of publication: |
2012
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Authors: | Unger, Barry |
Other Persons: | Dix, Steve (reviewed) |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 3, p. 162-163
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Saved in:
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