Achieving adaptive ends through equivocality: a study of organizational antecedents and consequences
Year of publication: |
2007
|
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Authors: | Neill, Stern ; Rose, Gregory |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 4, p. 305-313
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Subject: | Marketingmanagement | Marketing management | Entscheidungstheorie | Decision theory | Operations Research | Operations research |
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