Achieving competitiveness with marketing 5.0 in new business conditions
Year of publication: |
2023
|
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Authors: | Bakator, Mihalj ; Vukoja, Marija ; Manestar, Dino |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 14.2023, 1, p. 63-73
|
Subject: | Marketing 5.0 | Society 5.0 | competitiveness | enterprises | Wettbewerb | Competition |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/281932 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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