Achieving customer satisfaction in services firms via branding capability and customer empowerment
Year of publication: |
2011
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Authors: | O'Cass, Aron ; Ngo, Liem Viet |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 7 (11.10.), p. 489-497
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