Achieving customer satisfaction, loyalty, and retention through strategic alignment
Year of publication: |
1997
|
---|---|
Authors: | Johnson, Michael D. |
Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 117-139
|
Subject: | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Wettbewerb | Competition | Strategie | Strategy | Beziehungsmarketing | Relationship marketing | Schätzung | Estimation | USA | United States |
-
Kaiser, Ulrich, (2006)
-
Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal, (2010)
-
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D., (1997)
- More ...
-
The nature and methodological implications of the cognitive representation of products
Fornell, Claes, (1986)
-
Decision processing and product comparability : a theory of strategy selection
Johnson, Michael D., (1983)
-
Johnson, Michael, (2009)
- More ...