Achieving Marketing Objectives Through Social Sponsorships
Year of publication: |
2006
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---|---|
Authors: | Simmons, Carolyn J. ; Becker-Olsen, Karen L. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 4, p. 154-169
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Saved in:
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