Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
Aron O'Cass; Nima Heirati; Liem Viet Ngo
| Year of publication: |
2014
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|---|---|
| Authors: | O'Cass, Aron ; Heirati, Nima ; Ngo, Liem Viet |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 862-872
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| Subject: | Ambidexterity | Exploration | Exploitation | Strategy implementation | Positional advantage | Organisationale Ambidextrie | Ambidextrous organization | Innovation | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Produktentwicklung | New product development | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404062