Achieving student satisfaction and student loyalty in higher education : a focus on service value dimensions
Year of publication: |
2019
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Authors: | Paul, Rik ; Pradhan, Sudeepta |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 3, p. 245-268
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Subject: | dimensions of service value | higher education | loyalty | satisfaction | Service value | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution |
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