Achieving success in Japanese consumer markets
Year of publication: |
1990
|
---|---|
Authors: | Douglas, Susan J. |
Other Persons: | Craig, C. S. (contributor) |
Published in: |
Japan and the world economy : international journal of theory and policy. - Amsterdam : Elsevier Science Publ., ISSN 0922-1425, ZDB-ID 649581-3. - Vol. 2.1990, 1, p. 1-21
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Japan |
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