Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both?
| Year of publication: |
2008
|
|---|---|
| Authors: | Li, Caroline Bingxin ; Li, Julie Juan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 3, p. 1-22
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