Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Year of publication: |
2020
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Authors: | Gupta, Shivam ; Drave, Vinayak A. ; Dwivedi, Yogesh Kumar ; Baabdullah, Abdullah Mohammed ; Ismagilova, Elvira |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 581-592
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Subject: | Big data predictive analysis (BDPA) | Market performance | Operational performance | Financial performance | Dynamic capability view theory | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | Big Data | Big data | Performance-Messung | Performance measurement | Data Mining | Data mining | Prognoseverfahren | Forecasting model |
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