Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products
| Year of publication: |
2001
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|---|---|
| Authors: | Aron, Ravi ; Clemons, Eric K. |
| Published in: |
Journal of management information systems : JMIS. - Armonk, NY : Sharpe, ISSN 0742-1222, ZDB-ID 8831270. - Vol. 18.2001, 2, p. 65-88
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