Acquiring and applying market knowledge for large software purchases : products, personas, and programs
Steve Russell; Candemir Toklu
| Year of publication: |
2011
|
|---|---|
| Authors: | Russell, Steve ; Toklu, Candemir |
| Published in: |
Knowledge management for process, organizational and marketing innovation : tools and methods. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61520-829-6. - 2011, p. 195-215
|
| Subject: | Unternehmenssoftware | Business software | Vertrieb | Physical distribution | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377434