Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Year of publication: |
October-December 2016
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Authors: | Boenigk, Silke ; Leipnitz, Sigrun |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 4, p. 364-393
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Subject: | Behavioral preferences | blood donation | donor segmentation | large cities | urban people | Blutspendedienst | Blood service | Großstadt | Large city | Fundraising | Entwicklungshilfe | Development aid | Schätzung | Estimation |
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