Acquiring professional service customers : do agile project methods increase the intention to choose an out-supplier?
Year of publication: |
2022
|
---|---|
Authors: | Bambauer-Sachse, Silke ; Helbling, Thomas |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 29.2022, 1, p. 1-18
|
Subject: | Agile practice | customeracquisition | professionalservices | projectmanagement | switchingcosts | satisfaction | reputation |
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