Acquisition of high-value customers for automotive banks
Year of publication: |
2002
|
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Authors: | Müller, Stefan ; Gelbrich, Katja |
Published in: |
Operations research proceedings 2001 : selected papers of the International Conference on Operations Research (OR 2001) ; Duisburg, September 3-5, 2001 ; with 38 tables. - Berlin : Springer, ISBN 3-540-43344-9. - 2002, p. 93-100
|
Subject: | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Kosten-Nutzen-Analyse | Cost-benefit analysis | Data-Envelopment-Analyse | Data envelopment analysis | Autovermietung | Car leasing | Theorie | Theory | Deutschland | Germany | Kundenwert | Customer value |
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