Acquisition vs. internal development as modes of market entry
Year of publication: |
2010
|
---|---|
Authors: | Lee, Gwendolyn K. ; Lieberman, Marvin B. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 31.2010, 2, p. 140-158
|
Subject: | Markteintritt | Market entry | Diversifikation | Diversification | Schätzung | Estimation | USA | United States |
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