Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Jyh-Liang Guan, Tzong-Ru Lee, Carmen Otero-Neira, Göran Svensson, and Nils M. Høgevold
| Year of publication: |
2022
|
|---|---|
| Authors: | Guan, Jyh-Liang ; Lee, Tzong-ru ; Otero-Neira, Carmen ; Svensson, Göran ; Høgevold, Nils M. |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 21.2022, 3, p. 194-225
|
| Subject: | cooperation | Coordination | economic satisfaction | non-economic satisfaction | Taiwan | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2021.1933876 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336339