Action at the exhibit face : video and the analysis of social interaction in museums and galleries
Dirk vom Lehn and Christian Heath
| Year of publication: |
November 2016
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|---|---|
| Authors: | Vom Lehn, Dirk ; Heath, Christian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 15/16, p. 1441-1457
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| Subject: | Arts marketing | consumer experience | experiential marketing | multisensory environment | social interaction | multimodality | video | Soziale Beziehungen | Social relations | Museum | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1188846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611046