Action loyalty : an integrated conceptual framework
Bilwa Dipak Upadhye and Nirmalya Bandopadhyay
| Year of publication: |
2016
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|---|---|
| Authors: | Upadhye, Bilwa Dipak ; Bandopadhyay, Nirmalya |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 9.2015/2016, 4, p. 347-361
|
| Subject: | customer loyalty | action loyalty | loyal customer | customer satisfaction | integrated conceptual framework | attitudinal aspect of loyalty | behavioural aspect of loyalty | preferred brand | loyalty stages | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725617