Activating consumers for better service coproduction outcomes through eustress : the interplay of firm-assigned workload, service literacy, and organizational support
Year of publication: |
2017
|
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Authors: | Mende, Martin ; Scott, Maura L. ; Bitner, Mary Jo ; Ostrom, Amy L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 1, p. 137-155
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Subject: | literacy | coproduction | eustress | well-being | organizational support |
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