Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Year of publication: |
2017
|
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Authors: | Bullock, Graham ; Johnson, Christopher ; Southwell, Brian |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 5, p. 427-441
|
Subject: | Marketing | Environmental | Values | Consumer | Green | Organic | Activation | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Schweden | Sweden | Werbewirkung | Advertising effects |
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