ACTIVE-AD : analysis of success criteria for interactive advertising formats ; public final report
principal authors: Margot Blunden-Willms ... [European Commission. Information Society Directorate-General, Directorate D]
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Blunden-Willms, Margot (ed.) |
| Institutions: | Europäische Kommission / Generaldirektion Informationsgesellschaft (contributor) ; Europäische Kommission (contributor) |
| Publisher: |
Luxembourg : Office for Official Publ. of the European Communities |
| Subject: | Werbemittel | Promotional materials | Electronic Commerce | E-commerce | Interaktive Medien | Interactive media | Europäische Union | Informationsmanagement |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 24 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Forschungsbericht ; Amtsdruckschrift ; Government document |
| Language: | English |
| ISBN: | 92-894-3531-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001693226