Active and forced choice for overcoming status quo bias : a field experiment on the adoption of “No junk mail” stickers in Berlin, Germany
Year of publication: |
2014
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Authors: | Liebig, Georg ; Rommel, Jens |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 3, p. 423-435
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Subject: | Active choice | Behavioural economics | Green nudge | Junk mail | Status quo bias | Entscheidung | Decision | Deutschland | Germany | Feldforschung | Field research | E-Mail | E-mail | Berlin | Umweltbewusstsein | Environmental consciousness | Verhaltensökonomik | Behavioral economics |
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