Activity-based market segmentation of rural well-being tourists : comparing online information search
Juho Antti Pesonen and Anja Tuohino
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Pesonen, Juho ; Tuohino, Anja |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 2, p. 145-158
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| Subject: | Activity segmentation | Finland | information search | market segmentation | rural tourism | well-being | Marktsegmentierung | Market segmentation | Finnland | Agrotourismus | Rural tourism | Informationsverhalten | Information behaviour | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766715610163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951164