Actor engagement in business model innovation : the role of experimentation in new ventures' business model design
Year of publication: |
2021
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Authors: | Roth, Stefan ; Mentges, Sophie ; Robbert, Thomas |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 4, p. 45-60
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Subject: | Business Model Innovation | Actor Engagement | Experimentation | New Venture | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Innovation | Risikokapital | Venture capital |
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