Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis
Nurul Nabilah Huda Mohamad Shukri, Nolila Mohd Nawi, Amin Mahir Abdullah, and Norsida Man
| Year of publication: |
2019
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|---|---|
| Authors: | Nurul Nabilah Huda Mohamad Shukri ; Nawi, Nolila Mohd ; Amin Mahir Abdullah ; Norsida Man |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 8, p. 849-860
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| Subject: | Consumers' profile | food safety | health conscious | market segmentation | spending behavior | Konsumentenverhalten | Consumer behaviour | Malaysia | Lebensmittelsicherheit | Food safety | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2019.1691105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243757