Actual versus ideal self : an examination of the impact of fashion self congruence on consumer's fashion consciousness and status consumption tendencies
Year of publication: |
2021
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Authors: | Kaur, Harsandaldeep ; Anand, Sahiba |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 2, p. 146-160
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Subject: | Fashion self-congruity | actual self | ideal self | status consumption | fashion consciousness | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Sozialer Status | Social status |
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