Ad addressability and personalized content in IPTV markets
Year of publication: |
2013
|
---|---|
Authors: | Fritsch, Christoph |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 493-511
|
Subject: | Internet | Fernsehen | Television | Werbung | Advertising | Wettbewerbsvorteil | Competitive advantage | Duopol | Duopoly | Monopol | Monopoly | Netzwerkökonomik | Network economics |
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