Ad bites : toward a theory of ironic advertising
Ekin Pehlivan; Pierre Berthon; Leyland Pitt
| Year of publication: |
2011
|
|---|---|
| Authors: | Pehlivan, Ekin ; Berthon, Pierre R. ; Pitt, Leyland F. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 2, p. 417-426
|
| Subject: | Humor | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009269505