Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Aron Levin, Joe Cobbs, Fred Beasley, and Chris Manolis
| Year of publication: |
2013
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|---|---|
| Authors: | Levin, Aron ; Cobbs, Joe ; Beasley, Fred ; Manolis, Chris |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 4, p. 193-202
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| Subject: | Sportveranstaltung | Sport event | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257031