Ad networks and consumer tracking
Year of publication: |
2020
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Authors: | D'Annunzio, Anna ; Russo, Antonio |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 11, p. 5040-5058
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Subject: | advertising | ad network | Internet | tracking | multi-homing | privacy | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbung | Advertising | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network |
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