Ad networks and consumer tracking
Anna D'Annunzio, Antonio Russo
| Year of publication: |
2020
|
|---|---|
| Authors: | D'Annunzio, Anna ; Russo, Antonio |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 11, p. 5040-5058
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| Subject: | advertising | ad network | Internet | tracking | multi-homing | privacy | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbung | Advertising | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012390759