Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Sara Dassouli, Virginia Bodolica, Harit Satt and Mohamed M'hamdi
| Year of publication: |
2024
|
|---|---|
| Authors: | Dassouli, Sara ; Bodolica, Virginia ; Satt, Harit ; M'hamdi, Mohamed |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 19.2024, 2, p. 412-434
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| Subject: | Adaptation strategy | Marketing experience | Export performance | Partnerships | Handicraft companies | Emerging markets | Export | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-01-2021-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465504