Adaptation versus standardisation in global marketing for small businesses : this special ed. is dedicated to Catherine Mckinna
Year of publication: |
2006
|
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Other Persons: | Vignali, Claudio (contributor) |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. Vol. 3, nr. 3/4
|
Publisher: |
Olney, Bucks : Inderscience |
Subject: | Klein- und Mittelbetrieb | Internationales Marketing | Entrepreneurship | Catherine Mckinna |
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