Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Sarah Browne; Pamela Sharkey-Scott; Vincent Mangematin; Katrina Lawlor; Laura Cuddihy
| Year of publication: |
2014
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|---|---|
| Authors: | Browne, Sarah ; Scott, Pamela Sharkey ; Mangematin, Vincent ; Lawlor, Katrina ; Cuddihy, Laura |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 9/10, p. 949-973
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| Subject: | adaptation | marketing practice | marketing relevance | middle-managers | Marketing | Marketingmanagement | Marketing management | Mittleres Management | Middle management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411300