Adapting the business curriculum for the new economy : development of a course in market opportunity analysis
Year of publication: |
2003
|
---|---|
Authors: | Munger, Jeanne ; Purdy, Warren ; Artz, Nancy |
Published in: |
Research at the marketing-entrepreneurship interface. - Chicago, Ill. : Univ. of Illinois, ISBN 1-884058-14-0. - 2003, p. 238-255
|
Subject: | Wirtschaftshochschule | Economics department | Lehrplan | Curriculum | USA | United States |
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