Adaptive marketing capability and product innovations : the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
Shabahat Ali and Weiwei Wu and Sadaqat Ali
| Year of publication: |
2022
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|---|---|
| Authors: | Ali, Shabahat ; Wu, Weiwei ; Ali, Sadaqat |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 25.2022, 4, p. 1056-1091
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| Subject: | Adaptive marketing capability | Incremental product innovations | Market ambidexterity | Radical product innovations | Transformational leadership | Innovation | Produktentwicklung | New product development | Führungsstil | Leadership style | Organisationale Ambidextrie | Ambidextrous organization | Marketing | Industrie | Manufacturing industries | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-12-2020-0520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371350