Added Value: Marketing Basics?
| Year of publication: |
1996
|
|---|---|
| Authors: | Wood, Lisa M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 8, p. 735-756
|