Added values of social CRM : the examination of customer perspective
Year of publication: |
2015
|
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Authors: | Pilav-Velic, Amila ; Hrnjic, Anes ; Milanović Glavan, Ljubica ; Hanic, Azra |
Published in: |
Economic review : journal of economics & business. - Tuzla : [Verlag nicht ermittelbar], ISSN 2303-680X, ZDB-ID 2580618-X. - Vol. 13.2015, 1, p. 59-72
|
Subject: | social CRM (SCRM) | social media (SM) | two-way interaction | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/193847 [Handle] |
Classification: | M1 - Business Administration ; M15 - IT Management ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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