Adding consumer behavior insights to category management: Improving item placement decisions
Year of publication: |
2006
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Authors: | Desrochers, Debra M. ; Nelson, Paul |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 4, p. 357-366
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