Adding explanatory variables to a consumer purchase behavior model : an exploratory study
J. Morgan Jones and Fred S. Zufryden
| Year of publication: |
1980
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|---|---|
| Authors: | Jones, J. Morgan ; Zufryden, Fred S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 17.1980, 2, p. 323-334
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003174631