Adding services to product-based portfolios : an exploration of the implications for the sales function
Year of publication: |
2015
|
---|---|
Authors: | Kindström, Daniel ; Kowalkowski, Christian ; Alejandro, Thomas Brashear |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 3, p. 372-393
|
Subject: | Organization | Competence | Roles | Sales function | Service infusion | Service selling | Verkaufspersonal | Salespeople | USA | United States | Verkauf | Selling | Leistungsbündel | Bundling strategy |
-
Adding services to product-based portfolios
Kindström, Daniel, (2015)
-
Ulaga, Wolfgang, (2014)
-
Sales Suppression as a Service (SSaaS) & the Apple Store Solution
Ainsworth, Richard Thompson, (2019)
- More ...
-
Service infusion as agile incrementalism in action
Kowalkowski, Christian, (2012)
-
Service infusion as agile incrementalism in action
Kowalkowski, Christian, (2012)
-
Service infusion as agile incrementalism in action
Kowalkowski, Christian, (2012)
- More ...