Adding Splash to a Birthday Bash - Bank anniversaries offer a pool full of public relations opportunities. All it takes is careful planning and a little media savvy. Here's how one community savings bank in Connecticut dived in headfirst and came up with handfuls of free promotion and publicity on its 150th birthday.
Year of publication: |
2002
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Authors: | Albro, Walt |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 34.2002, 2, p. 24-31
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