Adding Value to Customers and Developing Brands through Electronic Newsletters
Year of publication: |
2014
|
---|---|
Authors: | Zbuchea, Alexandra |
Other Persons: | Mocanu, Rareș (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Series: | Economia. Management Series, vol.16 ; no.2 (2013) |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Economia. Management Series, vol.16, no.2 (2013) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2013 erstellt |
Classification: | M39 - Marketing and Advertising. Other ; L89 - Industry Studies: Services. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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